Formula L.A. - The only Shampoo and Conditioner made for L.A.'s harsh environment.

Introducing the first hair and skin care products formulated specifically for where you live.

Some cities are hot and dry. Others are wet and rainy. Some have tap water loaded with calcium, iron and even arsenic. Others don’t. Now there’s a line of products that takes your environment into account – with results like you’ve never seen before.

For every city, there's a formula™