The Air. Dry air saps moisture from your hair, leaving it flat and lifeless. The flipside is that humid air can make your hair unmanageable and frizzy. That's why formula products are made with just the rightr amount of moisturizer for your location, plus anti statics to help prevent frizz.

Shown here, dehydrated hair with severe split ends, which cause the deleted fibers of the inner cortex to unravel.

The Water. Water quality varies greatly from city to city. Some places have hard water, others soft. In areas with hard water, we add special ingredients that help prevent minerals from binding to your hair. For formula nw™, products we remove most of these ingredients and let the pure, soft water carry ample nutrients and cleansers.

Shown here, chemically damaged hair, which makes the cuticle layers cracked, porous and flaky.

The Sun The sun causes serious damage to hair - literally breaking it down, molecule by molecule in a process called oxidization. That's why formula l.a.™ conditioner contains an effective, non-residue sunscreen to help block ultra

Shown here, UV rays damage hair so that cuticles seperate - in extreme cases the inner cortex of the hair can crack.