Dedicated Fashion Follower - April 24th, 2011
Remember this?
Well miracle of miracles, I haven't actually had it cut since that wonderful day at Beverly Hills Color Bar and they didn't cut it either - just coloured it, which means it's been Since December 11th that I have had my haircut. Almost 5 months!!
So how is my hair still looking remarkably healthy after so long without a cut? Well I lay the blame, or the thanks rather, on my new shampoo and conditioner, gifted to me on the same day I visited the Color Bar and used ever since, I like to be very thorough in my reviews...I've been using it for two months!!
Formula LA is a shampoo specifically designed for the Los Angeles climate - harsh sun, dry air and hard water. Where the dry air and harsh sun can damage your hair, both the shampoo and conditioner contain extra moisturizers and even sunscreen so that your hair can stay soft and shiny despite the weather.
They also contain ingredients that prevent the minerals found in Los Angeles' water from binding to your hair - therefore getting your hair cleaner than ever!
So, all in all, extremely impressed with Formula LA, my hair is soft and shiny, no split ends - and I believe it's also helped me maintain my new hair colour (roots aside...hah...) In addition, it smells great and looks stylish!
A great product that I highly recommend, to the point where, when I run out (which is fortunately not any time soon!) I'll be re-buying - which is always the best sign of a good shampoo.
Formula LA shampoo and conditioner courtesy of Formula LA for purpose of review, available at FormulaCosmetics.com in formulas for 16 cities nationwide.
Kelsi Smith.
Daily Candy - April 12th, 2011
Shampoo and Conditioner Made for Angelenos
The Battle of Los Angeles is indeed upon us. The city is advancing from all directions (the smoldering sun, polluted air, and, yes, funky water). Its target? Your defenseless scalp.
But just when all seems lost, a hero emerges from the shadows: Formula L.A., new shampoo and conditioner designed specifically to combat the environmental threats posed by the City of Angels.
The line is the brainchild of beauty industry vets Tom Lux and Doug Finelli, who have experienced firsthand how the city can wreak havoc on manes. Every aluminum, ecofriendly bottle guards your strands with chelators that prevent harsh minerals found in tap water from binding to your hair.
Heavy artillery in the form of residue-free sunscreen blocks harmful UV rays, while wheat protein locks in moisture. One thing you won’t find in these soldiers? Bad stuff like parabens and sulfate.
So go on, wash L.A. right out of your hair.
New Beauty - February 17th, 2011
Anyone who's ever moved from one climate to another knows that hair acts differently depending on your location. Shampoo and conditioner that kept your hair under control in one state could fall short in another. And it's not just the weather that plays a part—it's the tap water and pollution levels, too.
One brilliant new brand is on a mission to bring and end to geographical bad hair days, and they're starting with the legendarily hair-mutilating Los Angeles.
Formula L.A. Purifying Shampoo and Replenishing Conditioner were concocted to combat the tress troubles caused by the area's notoriously terrible tap water, smog, dry air, and intense sun. The shampoo neutralizes hair-harming metals like calcium and copper, while the conditioner keeps hair hydrated against all atmospheric odds.
Don't call L.A. home? No worries. The Formula folks are working on products for cities and states all around the country.
Queen of the quarter life crisis - February 17th, 2011
So when I got the pitch for Formula LA, the first ever line of hair and skin products specifically for Los Angeles, I was all ears. After two years of research, Formula LA was developed and guess what? They're also working on other products specfic for a ton of other cities and not gonna lie, I would die for this if I still lived in New York (hello humidity). But the LA line is also fab- the science breaks down to the sun, the air and the water in the city of angels.
The LA sun is strong and can cause serious damage to your locks which is exactly why there's sunscreen in the shampoo and conditioner to block out the harmful UV rays and preventing the damage that causes brittle, flat hair.
The LA is D-R-Y, let me tell you. On top of that, LA has a major pollution problem (fact: I had a perma-cough for the first 3 weeks I lived here until my lungs got adjusted). This formula was developed to counteract the exhaust and other pollution that's in the air here.
The water. Honestly, I haven't noticed bad water but apparently others feel differently. The formula here prevents minerals from binding to your hair, which is a majorly good thing.
Audrey Magazine - January 20th, 2011
Since coming to Los Angeles a year and a half ago, I noticed my hair getting dry and my scalp irritated. I hypothesized long ago that maybe the water in Los Angeles is different from Hong Kong where I’m from and that there was nothing I could do about it. In fact, Southern California has some of the hardest water in the United States and the bright sun, dry air and pollution only worsens the situation. Never did I think that there was a way to defend my hair against the damaging elements of L.A., so when I was presented with the opportunity to try out the Formula LA Shampoo and Conditioner, I jumped right at it.
Rarely do I go to a salon just to get a blow dry, so I didn’t know what to expect. I didn’t think washing my hair with this new shampoo and conditioner once would make that big of a difference, but it really did. My hair and scalp felt so much cleaner as the shampoo more effectively cleans away the dirt, making my hair more lightweight so that I was finally able to get the volume that I’ve always wanted for my hair. The conditioner made my hair a lot smoother and easier to manage, and did I mention how good it smells? Even after an hour or two of some window shopping and squishing in crowded public transport, my hair still behaved wonderfully. This is the best I’ve seen my hair. Bye bye hair problems!
The Formula LA Shampoo and Conditioner are designed to combat the harmful effects of the harsh conditions in Los Angeles. With these specially made products, your hair no longer has to fear the harmful, damaging elements in our environment. Plus, the products are so friendly to our hair that they can be used every day. I also love that these hair products are designed with our environment in mind. The ingredients are biodegradable and the packaging is recyclable since it is made of aluminum, which also makes it more aesthetically appealing.
Formula LA Shampoo and Conditioner
Dedicated Fashion Follower - April 24th, 2011
Remember this?
Well miracle of miracles, I haven't actually had it cut since that wonderful day at Beverly Hills Color Bar and they didn't cut it either - just coloured it, which means it's been Since December 11th that I have had my haircut. Almost 5 months!!
So how is my hair still looking remarkably healthy after so long without a cut? Well I lay the blame, or the thanks rather, on my new shampoo and conditioner, gifted to me on the same day I visited the Color Bar and used ever since, I like to be very thorough in my reviews...I've been using it for two months!!
Formula LA is a shampoo specifically designed for the Los Angeles climate - harsh sun, dry air and hard water. Where the dry air and harsh sun can damage your hair, both the shampoo and conditioner contain extra moisturizers and even sunscreen so that your hair can stay soft and shiny despite the weather.
They also contain ingredients that prevent the minerals found in Los Angeles' water from binding to your hair - therefore getting your hair cleaner than ever!
So, all in all, extremely impressed with Formula LA, my hair is soft and shiny, no split ends - and I believe it's also helped me maintain my new hair colour (roots aside...hah...) In addition, it smells great and looks stylish!
A great product that I highly recommend, to the point where, when I run out (which is fortunately not any time soon!) I'll be re-buying - which is always the best sign of a good shampoo.
Formula LA shampoo and conditioner courtesy of Formula LA for purpose of review, available at FormulaCosmetics.com in formulas for 16 cities nationwide.
Kelsi Smith.
Daily Candy - April 12th, 2011
Shampoo and Conditioner Made for Angelenos
The Battle of Los Angeles is indeed upon us. The city is advancing from all directions (the smoldering sun, polluted air, and, yes, funky water). Its target? Your defenseless scalp.
But just when all seems lost, a hero emerges from the shadows: Formula L.A., new shampoo and conditioner designed specifically to combat the environmental threats posed by the City of Angels.
The line is the brainchild of beauty industry vets Tom Lux and Doug Finelli, who have experienced firsthand how the city can wreak havoc on manes. Every aluminum, ecofriendly bottle guards your strands with chelators that prevent harsh minerals found in tap water from binding to your hair.
Heavy artillery in the form of residue-free sunscreen blocks harmful UV rays, while wheat protein locks in moisture. One thing you won’t find in these soldiers? Bad stuff like parabens and sulfate.
So go on, wash L.A. right out of your hair.
New Beauty - February 17th, 2011
Anyone who's ever moved from one climate to another knows that hair acts differently depending on your location. Shampoo and conditioner that kept your hair under control in one state could fall short in another. And it's not just the weather that plays a part—it's the tap water and pollution levels, too.
One brilliant new brand is on a mission to bring and end to geographical bad hair days, and they're starting with the legendarily hair-mutilating Los Angeles.
Formula L.A. Purifying Shampoo and Replenishing Conditioner were concocted to combat the tress troubles caused by the area's notoriously terrible tap water, smog, dry air, and intense sun. The shampoo neutralizes hair-harming metals like calcium and copper, while the conditioner keeps hair hydrated against all atmospheric odds.
Don't call L.A. home? No worries. The Formula folks are working on products for cities and states all around the country.
Queen of the quarter life crisis - February 17th, 2011
So when I got the pitch for Formula LA, the first ever line of hair and skin products specifically for Los Angeles, I was all ears. After two years of research, Formula LA was developed and guess what? They're also working on other products specfic for a ton of other cities and not gonna lie, I would die for this if I still lived in New York (hello humidity). But the LA line is also fab- the science breaks down to the sun, the air and the water in the city of angels.
The LA sun is strong and can cause serious damage to your locks which is exactly why there's sunscreen in the shampoo and conditioner to block out the harmful UV rays and preventing the damage that causes brittle, flat hair.
The LA is D-R-Y, let me tell you. On top of that, LA has a major pollution problem (fact: I had a perma-cough for the first 3 weeks I lived here until my lungs got adjusted). This formula was developed to counteract the exhaust and other pollution that's in the air here.
The water. Honestly, I haven't noticed bad water but apparently others feel differently. The formula here prevents minerals from binding to your hair, which is a majorly good thing.
Audrey Magazine - January 20th, 2011
Since coming to Los Angeles a year and a half ago, I noticed my hair getting dry and my scalp irritated. I hypothesized long ago that maybe the water in Los Angeles is different from Hong Kong where I’m from and that there was nothing I could do about it. In fact, Southern California has some of the hardest water in the United States and the bright sun, dry air and pollution only worsens the situation. Never did I think that there was a way to defend my hair against the damaging elements of L.A., so when I was presented with the opportunity to try out the Formula LA Shampoo and Conditioner, I jumped right at it.
Rarely do I go to a salon just to get a blow dry, so I didn’t know what to expect. I didn’t think washing my hair with this new shampoo and conditioner once would make that big of a difference, but it really did. My hair and scalp felt so much cleaner as the shampoo more effectively cleans away the dirt, making my hair more lightweight so that I was finally able to get the volume that I’ve always wanted for my hair. The conditioner made my hair a lot smoother and easier to manage, and did I mention how good it smells? Even after an hour or two of some window shopping and squishing in crowded public transport, my hair still behaved wonderfully. This is the best I’ve seen my hair. Bye bye hair problems!
The Formula LA Shampoo and Conditioner are designed to combat the harmful effects of the harsh conditions in Los Angeles. With these specially made products, your hair no longer has to fear the harmful, damaging elements in our environment. Plus, the products are so friendly to our hair that they can be used every day. I also love that these hair products are designed with our environment in mind. The ingredients are biodegradable and the packaging is recyclable since it is made of aluminum, which also makes it more aesthetically appealing.
Formula LA Shampoo and Conditioner
Copyright © 20XX Formula Cosmetics™. All rights reserved.